Partnership with Rapala Lures Fish Art Contest Participants

For Immediate Release:

Contact: Addison Motta, (763) 252-0222

White Bear Lake, MN – Wildlife Forever and Rapala, a premier manufacturer of fishing lures and products, will be continuing their partnership for the 2023-2024 Fish Art Contest. Rapala product will be featured in prize packages for student winners and for the winner of the Richard M Hart Educator of the Year Award.

The Fish Art Contest is open now through February 28th for students in Kindergarten-12th grade anywhere in the world. The program is an easy way to connect students to nature and conservation while introducing them to the world of fishing.

“We are deeply grateful for Rapala’s support of this important program. Their products will help us establish more opportunities for educators to bring angling into the classroom,” said Addison Motta, Education and Communications Manager at Wildlife Forever.

“Teaching conservation to the next generation of anglers is essential for everyone’s enjoyment of our natural resources for many decades to come,” said Matt Jensen, Vice President of Marketing and Ecommerce at Rapala. “Rapala is proud to support youth education through the Fish Art Contest.”

To learn more about The Art of Conservation® programs and to participate in the Fish Art Contest, visit

Learn more about the Fish Art Contest here, here, and here.