Who We Are


To conserve America’s wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife.


Wildlife Forever is a registered 501(c)3 nonprofit conservation charity. Founded in 1987, Wildlife Forever has funded thousands of research and habitat restoration projects across North America. Signature programs focus on preventing invasive species, connecting youth to the outdoors through the Art of Conservation, and habitat restoration through Prairie City USA.



Clean Drain Dry Initiative

As our nation’s leader in the fight against invasive species, Wildlife Forever’s highly acclaimed Clean Drain Dry Initiative reaches millions of outdoor enthusiasts each year.

The public is the first line of defense in stopping the spread of invasive species on land and in the water. Clean Drain Dry is an efficient and effective public awareness and education outreach effort designed to enlist the support of the public and encourage them to take action.


Art of Conservation

Art of Conservation supports Fish and Songbird Art Contests. For nearly 25 years, the Fish Art program has taught youth around the world about fish and aquatic conservation. The Songbird Art program, created in partnership with the Jay N. Darling Legacy Center, is focused on sharing the wonder and diversity of songbirds, as well as their conservation needs.


Prairie City USA

Prairie City USA is a community program to integrate prairie habitat restoration, demonstration projects and adoption of conservation best practices. Through civic leadership, public engagement and implementation of prairie-friendly policy, integrated prairie conservation practices will create significant benefits to the environment, to the city and to the people.

Racing for Wildlife

NASCAR racer Ward Burton and Wildlife Forever’s Doug Grann introduced the Racing For Wildlife® brand to race fans on May 15, 1998 as the eye-catching MBNA car #22 rolled into Charlotte Motor Speedway. At the press conference before the race, Burton told race fans about conservation and Wildlife Forever’s efforts to conserve our natural resources. Support from NASCAR fans help us conserve fish & wildlife.