For 10 years, a growing national coalition of partners have led an award winning effort to engage anglers, boaters, hunters and all recreational users to stop the spread of invasive species. This unique partnership utilizes consistent messaging, modern marketing with targeted advertising for education and outreach to raise awareness of the threat of invasive species. Instilling simple practices of Clean Drain Dry, recreational users change behavior preventing the spread of invasive species.
Innovative and consistent marketing efforts focus on the Best Management Practices (BMP) of Clean Drain Dry. Wildlife Forever with federal, state and local partners, have reached millions of Americans using a combination of media along with grass roots community engagement to lead the national campaign.