For Immediate Release
Contact: Elliott Engen: EEngen@WildlifeForever.org
White Bear Lake, MN – Wildlife Forever is proud to announce Yamaha Rightwaters as the newest sponsor of the national Clean Drain Dry Initiative. Financial support will enact the joint Memorandum of Understanding (MOU) signed in 2021. Wildlife Forever will work to integrate marketing and communication tools to inform and provide resources to Yamaha Pro Anglers about preventing invasive species.
“Yamaha’s financial commitment to the Clean Drain Dry Initiative is a testament to their leadership and corporate conservation ethic to help stop the spread of invasive species,” said Pat Conzemius, President and CEO of Wildlife Forever.
Since 2006, Wildlife Forever’s nationwide coalition of partners have been united in educating America’s sportsmen and women on simple, effective strategies to prevent invasive species from spreading. Yamaha Rightwaters™ will begin utilizing the vast array of Clean Drain Dry branded materials to empower Yamaha pro anglers and their followers, to join the fight. Yamaha’s efforts to conserve America’s waterways and natural resources will allow our shared heritage of outdoor recreation to be enjoyed by future generations.
“Invasive species are one of the greatest threats to our nation’s waters. Through Wildlife Forever’s 15-year leadership of the Clean Drain Dry Initiative, we are joining a national movement to inspire our customers and Yamaha pro anglers to become part of the solution in stopping the spread”, John O’Keefe, Senior Specialist, Government Relations, Yamaha U.S. Marine Business Unit.
Yamaha Rightwaters™ is a national sustainability program that encompasses all of Yamaha Marine’s conservation and water quality efforts. Program initiatives include habitat restoration, support for scientific research, mitigation of invasive species, the reduction of marine debris and environmental stewardship education. Rightwaters reinforces Yamaha’s long-standing history of natural resource conservation, support of sustainable recreational fishing and water resources and Angler Code of Ethics, which requires pro anglers to adhere to principles of stewardship for all marine resources.
About the Clean Drain Dry Initiative™: The Wildlife Forever Clean Drain Dry Initiative is the national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Strategic communications, marketing, outreach, and educational services provide access to consistent messaging and tailored prevention planning. To learn more, visit www.CleanDrainDry.org.
About Wildlife Forever: Our mission is to conserve America’s outdoor heritage through conservation education, habitat restoration, and management of fish and wildlife. Wildlife Forever is an organization dedicated to investing resources on the ground. 96% of donations supports our award-winning conservation programs. Join Today and learn more about the Art of Conservation® programs The Fish Art and Songbird Art Contest, Clean Drain Dry Initiative, and Prairie City USA at www.WildlifeForever.org.
