White Bear Lake, MN — Wildlife Forever and American Sportfishing Association (ASA) announced a new Memorandum of Understanding (MOU) to combat invasive species. Through the national Clean Drain Dry campaign, outreach efforts will focus on strategic implementation of campaign resources to support leaders in the fishing industry and member organizations.

“I’m proud that ASA joined the movement by taking an active role in invasive species prevention. Our partnership will leverage marketing and communication tools that empower best conservation practices to educate anglers, protecting the sport and resource,” said Pat Conzemius, President and CEO of Wildlife Forever.

Wildlife Forever and American Sportfishing Association recognize that aquatic invasive species cost the United States billions of dollars every year to prevent, manage, and mitigate the impacts from invasive species. Using consistent messaging and investing in prevention is key to preventing new infestations.

“Since 1933, ASA has been a leader in fisheries conservation. Working with the national Clean Drain Dry Initiative reaffirms our commitment to both the resource and our members by integrating programs that educate our customers. Together, we’re safeguarding our fisheries for future generations,” said Glenn Hughes, President of American Sportfishing Association.

American Sportfishing Association is the national trade association for the American Sportfishing industry. ASA public outreach initiatives include “Pitch it” along with supporting sound policy to support habitat restoration, support for scientific research and management, equitable access to natural resources in support of industry manufacturers.

About Wildlife Forever: Our mission is to conserve America’s outdoor heritage through conservation education, habitat restoration, and management of fish and wildlife. Wildlife Forever is a 501c3 non-profit dedicated to investing resources on the ground. Recent audits reveal that 96% of every dollar supports our award-winning conservation programs. Join Today and learn more about the Art of Conservation® programs, Clean Drain Dry Initiative™ and Prairie City USA® at www.WildlifeForever.org.

About the Clean Drain Dry Initiative™: The Wildlife Forever Clean Drain Dry Initiative is the national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Strategic communications, marketing, outreach, and educational services provide access to consistent messaging and tailored prevention planning. To learn more, visit www.CleanDrainDry.org.