New Report Spotlights National Invasive Species Campaign

Posted Wednesday April 05, 2017 by wf_admin

For Immediate Release

Brooklyn Center, MN – Wildlife Forever is proud to announce the release of the Clean Drain Dry Initiative™ annual accomplishment report. Working in tandem with state and federal agencies, local governments, universities, lake associations and the outdoor industry, national  invasive species prevention messaging generated over 130 million outreach impressions.

“This report showcases the benefit of partnerships in tackling our nation’s conservation challenges. From access to boating and fishing to providing safe drinking water, invasive species threaten our natural resources which are the cornerstone of our economy,” said Pat Conzemius, Conservation Director for Wildlife Forever.

Through a variety of media outlets including television, radio, print, highway billboards and others, the Initiative empowers consistent messaging through proven and nationally adopted Clean Drain Dry Best Management Practices. Cutting edge graphics, award winning videos and marketing resources, allow partners from across the country to benefit from the coordinated campaign.

Each year in America over 140 billion dollars are lost due the impacts of invasive species. Prevention remains the most cost effective means for management generating an estimated $34 in savings per $1 invested.  The spread of invasive species is preventable and with new and emerging technologies being developed, now is the time to partner to defend our critical natural resources.

Since 2006, Wildlife Forever and partners have worked together to educate the outdoor public in changing behavior to stop the spread of invasive species. Effective marketing of Clean Drain Dry instills a conservation ethic all outdoor enthusiasts can follow.

The Clean Drain Dry Initiative™ is a national campaign to educate outdoor recreational users on how to prevent the spread of invasive species. Coordinated invasive species messaging focuses on strategic content, marketing communications and outreach tools on how to prevent. To learn how you can participate or sponsor, contact:  Pat Conzemius: or visit

About Wildlife Forever (WF): Wildlife Forever’s mission is to conserve America’s wildlife heritage through conservation education, preservation of habitat and management of fish and wildlife.  For 30 years, WF members have helped to conduct thousands of fish, game and habitat conservation projects across the country. To join or learn more about the award-winning programs, including work to engage America’s youth, visit